Welcome to
As Popular As

(A 40 Year  Old Woman At A Job Interview)

A national work and wellbeing campaign aimed at women who want support and guidance 

My Blog

Posts coming soon!

Who We Are

Do you need help and support to get back to work or retrain?

You' re not alone.  Every day hundreds of women experience challenges and frustrations trying to get their careers back on track after a few months or many years of being at home, focussing on family and taking a career break.  Circumstances such as redundancy, relocation, divorce, single parenting or bereavement can make getting back to work or retraining seem daunting.  That's where we come in.

We're Here to Help

We are a national work and wellbeing campaign aimed primarily at women who want to return to work or retrain and have faced challenges through no fault of their own. We want to support you on your journey and provide all the necessary tools to get you back on track.

Lets Get Started

Our campaign has 3 key objectives


To provide unsupported and possibly vulnerable women with practical tips and links on how to return, retrain, get work and re-market themselves.


To inspire confidence by offering advice and news on jobs, retraining and opportunities.  


To highlight and campaign on behalf of the many women in the workplace who suffer discrimination through pay inequality or bias because of their gender, age or social status.

Career Turnarounds

The Career Changer - Lucy's Story

Lawyer to Teacher

The Full-Timer

Christine's Story

The Career Retrainer - Melissa's Story

Banking to HR

The Lifestyle Downsizer - Mandy's Story

Marketing Director to Charity Worker

The Career Returner - Angela's Story

Advertising Exec to Strategic Consultant

The 2nd Career - Siobhan's Story

Recruiter to Pilates Instructor

Every Day Sexism Laura Bates

Founder of the award-winning EverydaySexismProject, Laura Bates, talks about her inspiring initiative. The EveryDaySexism is an ever-increasing collection of over 50,000 women's experiences of gender imbalance. The stories come from women of all ages, races and sexual orientations.


Get in Touch!

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Send us your success stories! How did you overcome challenges to get back to work and get the job you wanted?
Please email us below.

Contact Us

As Popular As


Monday - Friday: 9am - 5pm